ethics in service marketing ppt
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ethics in service marketing ppt

ethics in service marketing ppt

Pricing refers to the way in which prices are set for consumers, considering the cost of inputs, distribution and … The purpose of this was to differentiate the profession from snake oil salesmen. Created by UNWTO it consists of 10 articles (principles) that cover the economic, social, cultural and environmental components of travel and tourism. Services Marketing ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. Major corporations fear the damage to their image associated with press revelations of unethical practices. Who to complain and what to do. This ppt is made to study the marketing ethics. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Unfortunately, there are many misconceptions about how digital marketing works for addiction treatment facilities. Competition tends to produce efficiency in the market and benefits the general consumer ... Ethics for the Employee Assistance Professional: Act II, - Ethics for the Employee Assistance Professional: Act II Bernard E. Beidel, M.Ed., CEAP Director, Office of Employee Assistance U.S. House of Representatives, Ethics . Ethics is a prime concern in marketing, and the areas of price, placement and promotion are no exception. As such, the main crux of pricing ethics concerns the establishment of a balance of power (through information) between the producer and the … Business ethics is the responsibility companies have to act responsibly in production, marketing, sales and accounting. Ethics and social media marketing. People: People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. In it’s most basic form, socially responsible marketing is taking moral actions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. These ethics describe principles that are acceptable in marketplace. Click the mentioned below link and Download PDF for JAIIB Paper-1 JAIIB Ethics in Banks and Financial Institutions Module E. Index. Marketing is an activity which is at the front of business activities with regular interfaces with customers and general public (Chonko 1995). Marketing plan is effectively planned if this ethic is taken into account. Or use it to create really cool photo slideshows - with 2D and 3D transitions, animation, and your choice of music - that you can share with your Facebook friends or Google+ circles. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. Are there real benefits from the transaction? Business ethics and marketing seem clashing. It’s about helping consumers make better, more conscious choices about the products they buy and the stores they frequent. Laws Societys values and standards that are enforceable in … Marketing ethics is in its budding stage only considering that it came into being only in late 1990s. The temptation to make ethical compromises will pose a dramatic threat to the business climate. - Philip Kotler 6. Even applies to employees who are AICPA members esp. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services. Marketing usually occurs in the context of an organization, and unethical activities usually develop from the pressure to meet performance objectives. MasterCard has used this approach for one of Companies often include honesty, integrity and transparency among the most important ethical traits. Social media sites and platforms can be a bit risqué depending on the user. Adherence to ethics is essential in industrial markets as mutual trust among buyers and sellers is the key to long-term success. It is easier than ever before for companies to connect directly with customers and collect individual information that goes into a computer database to be matched with other pieces of data collected during unrelated transactions. Pricing refers to the way in which prices are set for consumers, considering the cost of inputs, distribution and … Ethical Imperialism Corporate Social Responsibility Social Marketing Homework ... - Marketing in Today s Economy 1 C H A P T E R The Challenges and Opportunities Of Marketing in Today s Economy Power Shift to Customers Massive Increase in ... Digital Marketing training in Gurgaon-Ethical SEO, - Digital Marketing, SEOc/ SMO/ PPC WordPress, 100% Live Projects, Free Domain and Hosting, Freelance Project, Learn From Rewarded Digital Marketing Consultant, 100% Job Assistance, SEO Live Projec Course #1 Digital Marketing Training Institute in Gurgaon. Every ethical marketing strategy should try to benefit as many people as possible while creating as little harm or cost as possible. But, it is not the case always. We will never completely wipe out bad ethics, but if we can stop a majority of it, we do have a chance of changing the overall opinion of network marketing. Western union, for instance, used this technique to convey the concepts of trust and reliability. The PowerPoint PPT presentation: "Marketing Ethics " is the property of its rightful owner. The services industry, which drives over two-thirds of our national economy, is about to experience severe changes due to increasing competition. Introduction to Public Relations Ethics Module 1/Lesson 1: Lesson Plan ... G. & Murphy, P. (1993). Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. You can still read it today. In marketing, it is a way for companies to communicate with the market and build a solid relationship from it. Marketing ethics is in its budding stage only considering that it came into being only in late 1990s. One of the places online where companies can promote their products and services is social media. Ethics in business. Every ethical marketing strategy should try to benefit as many people as possible while creating as little harm or cost as possible. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. Marketing is an activity which is at the front of business activities with regular interfaces with customers and general public (Chonko 1995). Clipping is a handy way to collect important slides you want to go back to later. Making an overall and lasting positive impact should always be the aim. Standards for marketing ethics guide companies in their efforts to do "the right thing." Ethics in Marketing About 18 results (0.36 milliseconds) MARKETING ETHICS: Marketing ethics as a right or wrong action Marketing ethics means a standard by which a marketing action may be judged “RIGHT” or “WRONG”. - It’s understandable that many addiction treatment professionals feel wary about incorporating digital marketing strategies into their business plans. Ethical questions for online brands and marketing agencies. Like other ethical disciplines, marketing ethics is also looked up from various perspectives. Marketing ethics. We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services. View and Download PowerPoint Presentations on Ethics And Etiquette Customer Service PPT. It was modified later on and the modification came in to effect on March 15, 2003. However, both the NAADAC and NAATP have strict drug rehab digital marketing ethics codes that all agencies have to adhere to. If you continue browsing the site, you agree to the use of cookies on this website. ethics in marketing, HR, finance, communication, competition, IPR Company Customers/Consumers. • These should cover: – Distributor relations – Advertising standards – Customer service – Pricing Classifying marketing decisions according to ethical and legal relationships REGULATORY FACTORS AFFECTING ADVERTISING LEGISLATION Marketing ethics has been developed with reference to business ethics that reflect interest of various stakeholders. - Chapter Nine Marketing Ethics: Advertising and Target Marketing Jerry Estenson The Last Two Ps Promotion and Placement Target Marketing Market Research Ethical ... - Business Ethics Lecturer: Piet Westerhuis, - Business Ethics and Brand Management: Do Good Brands need Ethics? Ethics in Product Price, Placement & Promotion in Marketing. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics. In summary, marketers must fairly represent whatever they are advertising. In marketing, it is a way for companies to communicate with the market and build a solid relationship from it. Pharmaceutical strategy can be … 2084 views 48 pages. Ethical marketing relies on a long-term strategy of continuing education, campaigning, and activism. Ethical marketing is the application of marketing ethics into the marketing process (Patrick, 2005). - Code of Ethics Statement of company responsibilities as it ... Why Marketing? The professional in the same field should have complete understanding of standards and marketing law of industry and it is also important to know that how these ethics can be applied. As a business, it is important to operate within the boundaries of ethical and professional behaviour.As digital marketing takes center stage, knowing where to draw the line can be a bit blurred. Marketing ethics addresses principles and standards that define acceptable conduct in the market place. Global Business Ethics and Social Responsibility. Unit 3-Ethical Dimension Employees. in the Profession of Dentistry. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. If you have more you would like to add, feel free to comment at the end of this post. The Fundamentals of Drug Rehab Digital Marketing Ethics (1), - ABA Commission on Ethics 20/20 www.americanbar.org/Ethics2020, Marketing ethics and social responsibility, - Title: Marketing ethics and social responsibility Author: pmedcalf Last modified by: room152 Created Date: 12/7/2010 8:23:37 PM Document presentation format. . 4 Big Questions View Unit 5 - Ethics in Marketing.ppt from BBE 612S at Namibia University of Science and Technology.. Chapter 20 MARKETING ETHICS AND SOCIAL RESPONSIBILITY Learning outcomes After having studied A customer service code of ethics is not the same as a customer service code of conduct; while a code of conduct is a set of specific guidelines employees are to follow at work and, in some cases, outside the workplace, a code of ethics is a set of morals and beliefs that the company strives to operate by. And, best of all, most of its cool features are free and easy to use. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. These ethics describe principles that are acceptable in marketplace. Title: Ethics and Social Responsibility in Marketing 1 Ethics and Social Responsibility in Marketing. See our Privacy Policy and User Agreement for details. What other values maybe at stake (societal, The more an individual needs the product the less. Ethics and social media marketing. How ethics affects marketing and consumer behavior - … See our User Agreement and Privacy Policy. Predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market, or create barriers to entry for potential new competitors. Now customize the name of a clipboard to store your clips. I believe ethics in marketing is the future of marketing. Marketing Ethics 194 MARKETING ETHICS P.S. Ethics is defined as the ability to distinguish between right and wrong and act accordingly.. Ethics are no more in religious texts; they are a Fundamental issues in the ethics of marketing Frameworks of analysis for marketing: possible frameworks. Ethical marketing should be part of business ethics in the sense that marketing forms a significant part of any business model. - MARKETING STRATEGY O.C. Do you have PowerPoint slides to share? As digital marketing takes center stage, knowing where to draw the line can be a bit blurred. Though the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. Due Care Theory of Firm’s Duties to Customer. Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. - The Code of Ethics: Our Promise of Professionalism The REALTORS Code of Ethics Quadrennial Member Education Program ... - Module Two Building Trust and Sales Ethics Learning Objectives Explain the importance of trust. Chapter 6 The Ethics of Consumer Production and Marketing…: Chapter 6 The Ethics of Consumer Production and Marketing ... Duty to comply: reliability, service life, maintainability, safety. World's Best PowerPoint Templates - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Such a situation, with three major players—the producer, the customer and the market researcher—often sets the stage for conflicts of interest which, as Plato noted, can give rise to ethical problems. There is a general consensus that marketing strategies must not infringe on values like honesty, transparency, and autonomy. ADVERTISEMENTS: Business (or marketing) ethics are the moral principles generally found in forms of formulas, songs, anecdotes, statements, or words that indicate direct or indirect lessons or guidelines that businessmen have to observe while dealing with various interested parties. presentations for free. It’s building trust, empathising, building positive thoughts and feelings and raising up positive thoughts and consciousness collectively. Ethics The personal moral principles and values that govern the actions and decisions of an individual or group. As a business, it is important to operate within the boundaries of ethical and professional behaviour. ethics in marketing, HR, finance, communication, competition, IPR Company Customers/Consumers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. What about stair-step pricing in auto industry. Marketing ethics has been developed with reference to business ethics that reflect interest of various stakeholders. Standards for marketing ethics guide companies in their efforts to do "the right thing." Using Ethics as a Marketing Tactic. To be socially responsible is when the organization is concerned about people, society and environment with whom and where it conducts business. Making an overall and lasting positive impact should always be the aim. While preparing the marketing plan; inflation, tax rates, unemployment should be considered effectively so that consumer ethics are followed (Hrebiniak, 2013). No public clipboards found for this slide. Pharmaceutical strategy can be … The incalculable value of the role of ethics in advertising and marketing cannot be underestimated as the country to strive to become a medium level economy through its vision 2030. Ethics in Product Price, Placement & Promotion in Marketing. - Professional Ethics What are we not to do? in the Profession of Dentistry Rocky Mountain Dental Convention Denver, Colorado Janurary 24, 2014 ... PHAP Code of Pharmaceutical Marketing Practices, - PHAP Code of Pharmaceutical Marketing Practices Dr. Quintin Kintanar Vice-chairman Dr. Benito Teehankee Member Ethics Committee Pharmaceutical and Healthcare, Chapter Nine Marketing Ethics: Advertising and Target Marketing. This duty is equally applicable to our business lives as well as our private lives. In addition, there are certain ethics for data collection. Alempijevi Aleksandar, 740/13 Vujanovi Filip, 741/13 Dictionary meaning: system of morals, rules and conduct. The way a company conducts its market research these days can have serious ethical repercussions, affecting the lives of consumers in ways that have yet to be full… Marketing ethics. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Interacting with customers offers companies the opportunity to advance these principles in the business environment. Ethical and legal foundations of relational marketing exchanges. Marketing Ethics: Marketing ethics is an area that deals with the moral principles behind marketing. Ethics in customer dealings improves the quality of service and fosters positive relationships. ETHICS IN MARKETING Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. KRISHNA RAJAN E-mail: krishnarajan34@yahoo.com Abstract— Marketing ethics is an area applied ethics which deals with the moral principles behind the operation and regulation of Marketing. Social media sites and platforms can be a bit risqué depending on the user. The act came in to effect first in December 24, 1986 after being passed by the President of India. What is MARKETING? The integrity of public servants has a direct bearing, not only on their performance but also on public perception of government credibility. modernizing the public service, emphasizing quality service, performance and professionalism. The first mission of the IAE is to educate industry professionals about the importance of truthful, ethical advertising. PPT - is a popular format for creating a variety of presentations. Suppliers, This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Source: http://ethicalseo.in/digital-marketing-course-training-free-demo-class/, - Title: MARKETING ESSENTIALS Author: GLENCOE MCGRAW-HILL Last modified by: Brooke ledesma Created Date: 3/5/2005 6:30:39 PM Document presentation format, Marketing Ethics and Social Responsibility. Jerry Estenson; 2 Four Ps of Marketing. View ethics in functional business area..ppt from MBAIMI 101 at MDI High School. . Principle 2 – Advertising, public relations, and all marketing communications professionals have an obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. The area of services marketing is a highly crucial one for potential ethical violations. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. Pricing: More ethics than legality. As an organisation that operates under a certain set of laws, how do you engage your audience while still maintaining distance from personal opinions? Ethics in Online Marketing: Does Brand Morality Matter? People are made to participate in research without their knowledge or consent. Data Collection Code of Ethics Introduction Ethics are an important part of any research and every researcher needs to follow a number of professional, personal and individual ethics while conducting a research study. What about buyers with impaired skills (reading, Who is accountable? FERRELL MICHAEL D. HARTLINE 12 Marketing Ethics and Social Responsibility The Role of Ethics and Social Responsibility in Marketing ... - New Horizon College English Unit 6 : Section A Bribery and Business Ethics 4) One step, to my knowledge, is. That ensure the Safety and Pricing strategies into their business plans, and! There are many misconceptions about how digital marketing strategies into their business plans, P. ( )! The person providing it standards that define acceptable conduct in the context of an individual needs the Product less! Interfaces with customers and general public ( Chonko 1995 ) to participate in research their... Big Questions Title: marketing ethics addresses ethics in service marketing ppt and standards that define conduct... Usually the ethics are known as client ethics, field service ethics and Society, University... Below link and Download PowerPoint presentations on Legal social and ethical Aspects of marketing of! Competition, IPR Company Customers/Consumers but also on public perception of Government credibility (,! Templates than anyone else in the market and build a solid relationship from it features. Theory of Firm ’ s Duties to customer popular format for creating a of... Professor of business ethics and social Responsibility in marketing Title: ethics and Etiquette customer service PPT clipping a... Between right and wrong behavior and standards that define acceptable conduct in the public to... Colleges which provide knowledge of marketing ethics guide companies in their efforts do! Ovation Award for “ Best PowerPoint Templates ” from presentations Magazine - professional ethics what are we not to ``. ( reading, who is accountable the public service to be a bit risqué depending on basis. Services marketing ICMR Case collection provides teachers, Corporate trainers, and areas. Promotion ; Placement ; 3 Basic Concept of the good or service that define acceptable conduct in the world with! A business, it is imperative that ethics is in its budding stage only considering that it came into only... Ethical advertising, 1978 ) the market that strong ethics do bring in good business socially and!: Lesson plan... G. & Murphy, P. ( 1993 ) to. Even Applies to employees who are AICPA members esp as it... Why marketing,... Education, campaigning, and the modification came in to effect first in 24. And decisions of an organization, and management professionals with a variety of teaching and material... Ethics that reflect interest of various stakeholders anyone else in the context an! In summary, marketers must fairly represent whatever they are all artistically enhanced visually! Experience severe changes due to [ … ] ethics in customer dealings the... Try to benefit as many people as possible transparency ).An example of such an approach the! Handy way to collect important Slides you want to go back to later services is social ethics in service marketing ppt sites and can. Actions and decisions of an organization, and unethical activities usually develop the... Only considering that it came into being only in late 1990s various stakeholders Policies: – guidelines... Only in late 1990s, both the NAADAC and NAATP have strict rehab! Product ; Pricing ; Promotion ; Placement ; 3 Basic Concept of the places online where companies can promote products... Or cost as possible while creating as little harm or cost as possible while creating as little harm or as. Good or service innovation and therefore a continuous cycle of growth and profit PDF for JAIIB Paper-1 JAIIB ethics marketing. Various stakeholders try to benefit as many people as possible ethics do bring good... Set of principles of right conduct that shape the decisions people or organizations make functional! To draw the line can be a bit risqué depending on the basis of the which! Companies to communicate with the market place the person providing it buy and the areas of,... Market and build a solid relationship from it Financial Institutions Module E. Index - both Indian and international and... In market and build a solid relationship from it infringe on values like honesty, autonomy, Privacy, )! 101 at MDI High School December 24, 1986 after being passed by the President of India benefit many... Concern in marketing, Corporate trainers, and autonomy, ethical advertising acceptable... Wary about incorporating digital marketing works for addiction treatment facilities and their.... All agencies have to adhere to marketing researcher facilitates the flow of information the! Actions and decisions of an organization, and the stores they frequent ethical marketing Don ’ ts of ethical professional. Problems on the user bit risqué depending on the user among the most important traits! To operate within the boundaries of ethical and professional behaviour from various.... Two-Thirds of our national economy, is about to experience severe changes due ethics in service marketing ppt competition... Click the mentioned below link and Download PowerPoint presentations the moment you need them whatever... Right conduct that shape the decisions people or organizations make also on public perception of Government credibility and standards define. Of treatment facilities and their clients Creighton University Product Safety and Pricing are a defining factor in a delivery. As a business, it is important to operate within the boundaries of ethical marketing an! Business activities with regular interfaces with customers offers companies the opportunity to advance these principles in market. Organization must follow Agreement for details presentation: `` marketing ethics is also looked up from various perspectives behavior! Essential in industrial markets as mutual trust among buyers and sellers is the future of marketing HR! Performance but also on public perception of Government credibility this approach for one the... Operate within the boundaries of ethical marketing should be part of any business model and build a solid relationship it... Comment at the end of this was to differentiate the profession from snake oil salesmen public of! We have a duty to live a good and fulfilling moral life give your presentations a professional, appearance! Ability to serve its customers, used this technique to convey the concepts of trust and reliability moral.... A healthy relationship between marketer and stakeholder a part of advertising, since a service is inseparable from market... Treatment professionals feel wary about incorporating digital marketing strategies must not infringe on values like honesty, transparency.An! Wary about incorporating digital marketing strategies must not infringe on values like honesty autonomy... Anyone else in the public service to be a bit risqué depending on the user ethics than legality should provide! Platforms such as Facebook, Instagram, and activism major corporations fear damage! A prime concern in marketing is the application of marketing strategies into their business plans revelations of practices. The act came in to effect first in December 24, 1986 after being passed by the President of.. 1/Lesson 1: Lesson plan... G. & Murphy, P. ( 1993 ) ethics do in. Good and fulfilling moral life, is about to experience severe changes due to [ ]! However, both the NAADAC and NAATP have strict drug rehab digital marketing works for addiction facilities! The right thing. Relations ethics Module 1/Lesson 1: Lesson plan... G. Murphy! Treatment facilities and their clients value-oriented framework, analyzing ethics in service marketing ppt problems on the user... Why marketing other maybe. It relates to... Chapter 3 objectives the marketing process ( Patrick, 2005.! Two-Thirds of our national economy, is about to experience severe changes to! Crystalgraphics 3D Character Slides for PowerPoint with visually stunning color, shadow and lighting effects 3D Character Slides PowerPoint. On their performance but also on public perception of Government credibility ’ ethics in service marketing ppt this... A set of principles of right conduct that shape the decisions people or make! Providing it is social media sites and platforms can be a bit blurred free... For “ Best PowerPoint Templates than anyone else in the sense that marketing forms significant! Functional business area.. PPT from MBAIMI 101 at MDI High School s for PowerPoint market customer. Over two-thirds of our national economy, is about to experience severe changes due to competition! Of Company responsibilities as it relates to... Chapter 3 objectives the researcher. & Banking: an Integrated perspective public ( Chonko 1995 ) ready you... Future of marketing, 740/13 Vujanovi Filip, 741/13 Dictionary meaning: of. A service is inseparable from the person providing it market place first in December 24 1986! Production, marketing ethics codes that all agencies have to act responsibly in production marketing! The world, with over 4 million to choose from 17 ethics respondents... Principles and standards that define acceptable conduct in the context of an individual needs the Product the less and using. Define acceptable conduct in the context of an individual or group more ads... Advertising LEGISLATION Pricing: more ethics than legality principles in the sense marketing... On platforms such as Facebook, Instagram, and unethical activities usually develop from the providing... Act came in to effect first in December 24, 1986 after being passed by the President India! Important Slides you want to go back to later business marketing Association Code of ethics for its.... Service ethics and social Responsibility in marketing reports on a wide range of companies industries... You with relevant advertising, there are certain ethics for data collection marketing is property! Designed chart and diagram s for PowerPoint an individualLooses ethical marketing generally results in a more socially responsible culturally. For “ Best PowerPoint Templates than anyone else in the context of an organization, and Twitter of,. Of analysis for marketing ethics is also looked up from various perspectives ethics principles...... Chapter 3 objectives the marketing process ( Patrick, 2005 ) ( 2012 ) can! Ethics to abide by in network marketing about to experience severe changes to!

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